Abstract: Tongyuan Design Group and Lanling have built a knowledge management platform to help the Group realize the value of “knowledge accumulation”, “knowledge refining” and “knowledge promotion”. The same circle design believes that knowledge is more important than wealth, knowledge is the source of wealth, and “reasonable knowledge” is far more profitable than “financial management”.

Tongyuan Design Group Co., Ltd. is a comprehensive engineering service enterprise group with architectural design as its core. It is transformed from the 60-year-old Jinan Architectural Design and Research Institute. The company has qualifications such as architectural design, intelligent design grade A, planning and design, municipal design grade B, real estate development level 3, construction drawing design documents reviewing construction engineering and other institutions.

As a benchmark enterprise in the architectural design industry, Tongyuan Design Group has always attached great importance to the knowledge management of enterprises. In 2015, it cooperated with Lanling to build a knowledge management platform, and subsequently deepened and improved various applications. In this issue of "The Forerunners in the Search for Digital Benchmarking Enterprises", Zhang Xiaoming, director of the Information Center of Tongyuan Design Group, was invited to share his insights on digital office and knowledge management. The main points are as follows:

● The digital transformation is an effective means for the construction industry to adapt to new changes and keep up with the new rhythm at this stage;

● Digital office plays an important guiding role in the digital transformation of enterprises;

● Tongyuan Group has accumulated a lot of valuable experience and outstanding achievements in more than 60 years, and the introduction of knowledge management has great help for enterprises;

● Working with Lanling to build a knowledge management platform based on knowledge base, and successively launched the knowledge map, knowledge community, expert system and training and learning modules around the knowledge base, which realized the rapid search and reuse of knowledge and formed knowledge. Shared culture.

 Digital office plays an important guiding role in the digital transformation of enterprises

What is the trend of digital transformation for the architectural design industry? What pain points will be solved? How does Tongyuan promote digital transformation?

Zhang Xiaoming: With the advent of a new round of technological revolution and industrial transformation, big data, cloud computing, and BIM technology are constantly impacting the construction industry, and the new technologies brought about by these new changes are “energy”. The construction industry has also ushered in new opportunities. The construction industry has never lacked data, and the lack of technological change brought about by data. Under the support of information technology, all relevant data of engineering construction is no longer a high-rise castle in the industry, but a tangible database for digital transformation. It is the construction industry that changes its current stage. The traditional image disadvantages such as extensive development model, low production efficiency, low industrialization, and waste of resources are effective means to adapt to new changes and keep up with the new rhythm.

Starting from its own strategic development plan, Tongyuan Group seized the opportunity of national policy adjustment, found the entry point, actively promoted the transformation and upgrading reform, and faced the requirements of transformation and upgrading, the Group proposed “to create a comprehensive design of urban and rural construction. Service Group's vision for development, “Customer-centric”, “Struggle-oriented”, “by talent priority”, “Creating R&D support”, “Productization Services” And the development strategy of “Digital Drive”, under the guidance of “Group Platform, Team Specialization, Technology Standardization, Management Informationization, and Service Process”, lead the development of the Group's business segment and promote enterprise transformation and upgrading. .

How do you view the role and role of digital office in digital transformation?

Zhang Xiaoming: To realize the digital transformation of enterprises, we must have the guidance of national policies and the supervision of relevant enterprises. This will enable enterprises to fully understand the new look that digital transformation will bring to enterprises from top to bottom. Digital office and information management are policies. An important way to implement the implementation of the landing management system. A mature enterprise is based on a sound management system as the basic guarantee for the normal operation of the enterprise. The digital office will enable the various systems in the enterprise to be effectively implemented in the actual work, and the management concept of the enterprise will continue throughout the daily production and operation. Incorporating corporate culture into the daily work of every employee, and ultimately plays an important guiding role in realizing the digital transformation of the enterprise.

“Learn knowledge” is far more profitable than “financial management”

Knowledge management is also an important part of the digital office of the enterprise. Why do you think enterprises should conduct knowledge management?

Zhang Xiaoming: As a company with more than 60 years of history, Tongyuan Group has accumulated a lot of valuable experience and outstanding achievements in these 60 years. At this time, the introduction of knowledge management has great help for enterprises:

● First of all,Knowledge management can help enterprises achieve effective “knowledge accumulation”, centralized management of decentralized knowledge, structured classification of messy knowledge, explicit knowledge of tacit knowledge, and creation of memorable enterprises;

● Secondly,Knowledge management can help enterprises achieve “knowledge refinement”. Enterprises must develop, scale up, and refine the standard methods and best practices of operation and management through years of accumulation, avoiding every job from “zero”. At the beginning, the company will maintain its standardization and controllability and high quality in the case of expanding scale, and achieve rapid and steady expansion;

● At last,Knowledge management can help enterprises achieve “knowledge improvement”. Under the era of big data, enterprises integrate and integrate a large variety of data information through knowledge management tools to realize effective interaction between people and information, and realize various types of structure and non- The integration of structured data, and extracting the best experience and classic cases, and ultimately creating the knowledge system belonging to the enterprise itself, forming and enhancing the core competitiveness of the enterprise.

In this era of knowledge economy, knowledge is more important than wealth, knowledge is the source of wealth, and “reasonable knowledge” is far more profitable than “financial management”.
 

Architectural design is a typical technology and knowledge-intensive industry. Advancing knowledge management, how is the design of the same circle design group, and how to promote it?

Zhang Xiaoming: In the transformation and development plan, Tongyuan Group clearly put forward the development concept of “management informationization”, in which the knowledge management platform is one of the pillar platforms of group management informationization. For the knowledge management work, the Group unifies the thinking from top to bottom and clarifies the objectives. Firstly, it thoroughly analyzes the current situation of the Group's knowledge, follows the methodology of knowledge management implementation, and formulates the blueprint for knowledge management planning, forming a branch with the group business as the core. The multi-dimensional knowledge system; according to the status quo and needs, the path planning of “discrete knowledge organization”, “recessive knowledge explicitization”, “knowledge application normalization” and “knowledge assetization” Starting from the knowledge points closely related to design, let the majority of first-line designers taste the benefits of implementation management, and gradually guide everyone from passive absorption to active sharing, and finally turn knowledge management activities into daily behaviors of enterprises and become enterprises. An integral part of culture.

 Breaking the barriers of departmental knowledge, employees gain satisfaction through knowledge sharing

Why choose Blue Ling for project management of knowledge management?

Zhang Xiaoming: In the early stage of industry inspection and research, we also found many manufacturers and companies that do knowledge management. Lan Ling left us with standardized operation management, professional technology implementation and efficient operation and maintenance guarantee. I am deeply impressed by the long-term and difficult nature of knowledge management. Therefore, we need a professional and efficient team to ensure the smooth implementation of our group's knowledge management projects.

What is the function of the main application of the knowledge management platform built in cooperation with Lanling? What are the specific features of the scene design that have brought significant value to the same circle design group?

Zhang Xiaoming: Just as one of the development strategies mentioned in the Group's transformation and development strategy plan is “productive service”, the productization of the design industry is to create products with design, consulting and other knowledge services as the core. In order for a service to eventually become a product, it is necessary to continuously extract valuable content from it, and knowledge management provides us with such a refinement method, using various knowledge functions in the knowledge management module to carry out various knowledge activities. Finally, extract the products that belong to the same circle.

At present, the knowledge management platform we have built in cooperation with Lanling is based on the knowledge base. The knowledge map, knowledge community, expert system and training and learning modules are successively launched around the knowledge base. Through the establishment of the knowledge base, the knowledge content accumulated by the Group for decades has been presented to the employees in a hierarchical and orderly manner, which is convenient for everyone to consult and use, and fully stimulates the knowledge of the employees through a series of targeted knowledge activities. The initiative and enthusiasm of sharing allowed everyone to taste the real sweetness.

What are the most significant changes you can feel before and after the knowledge management system goes live? Please list 2~3 scenes or events.

Zhang Xiaoming: The most obvious changes brought about by the online launch of the knowledge base are:

● Enterprise employees find it more convenient to find the knowledge they need. In the past, they need to constantly call and cross-departure to find the knowledge content, which can be easily found through quick search and classification and attributes.

● The classification of knowledge is clearer. With the unique functions in the knowledge base, more and more departments have changed their knowledge content into containerized packaging management. In order to set up their own exclusive areas in the knowledge base, set permissions to manage, and more and more The more knowledge is effectively managed and more reasonably protected;

● The sharing awareness of departments and individuals has gradually been established, and the barriers of knowledge between the past departments and professions are gradually being broken, and personal achievements are achieved through continuous knowledge sharing, and satisfaction is obtained.
 

  will organize a series of knowledge activities to strengthen the promotion of knowledge management

In your knowledge management field, what other applications do you need to deepen and improve? How will the follow-up advance?

Zhang Xiaoming: Through the construction and application of the early knowledge base, we gradually explored new knowledge management needs, introduced knowledge modules such as knowledge community, expert system and training, and used these unique functions and features to explore more Tacit knowledge, follow-up for these will organize a series of knowledge activities and knowledge management methods, and gradually promote more knowledge management tools to the group's employees, bringing more convenience and help to their work.
 

In addition to knowledge management, in the field of digital transformation and construction, what areas will Tongyuan Design Group continue to pay attention to?

Zhang Xiaoming: General Secretary Xi Jinping elaborated on the construction strategy of the modern economic system in the report of the “Nineteenth National Congress” and proposed the goal of “Digital China, Smart Society”. The report also stressed that it must be established and practiced. Green Mountain Green Mountain is the concept of Jinshan Yinshan. It adheres to the basic national policy of conserving resources and protecting the environment, treating the ecological environment like life. In this regard, in the process of our digital transformation, in addition to knowledge management, we will continue to increase the attention and input to BIM design, building smart cities and green ecological buildings. In addition, attention will be paid to digital Internet, design platform construction and engineering data centers.