As the world's most authoritative and professional knowledge innovation practice exchange platform, the most innovative knowledge organization (MIKE) award, has explored a large number of outstanding knowledge-based enterprises. As the initiator of the MIKE Awards, Lan Ling launched the “MIKE Awards Case Tour” to share the excellent knowledge management experience recognized by global experts to more enterprises focusing on knowledge management.

China Petroleum & Chemical Corporation (Sinopec Corp., Sinopec) was established on February 25, 2000. It is headquartered in Beijing, China. It is a joint-stock enterprise integrating oil and petrochemicals in the middle and lower reaches. The company ranked third in the Fortune Global 500 companies in 2018.

“Blue Ling has been deeply involved in the field of knowledge management for 18 years. He is the core participant of the “Knowledge Management Standards” and has been the initiator of the MIKE Awards. He has become the co-organizer of the MIKE Awards in China with the Technology Innovation Research Center of Tsinghua University, promoting the global MIKE. The awards will be selected in China. Companies that have won the China MIKE Excellence Award will be recommended to compete for the global MIKE Awards.

In 2019, the annual MIKE Awards will be launched soon. Lan Ling specially launched the “MIKE Awards Case Tour” event, sharing the excellent knowledge management experience recognized by global experts to more enterprises focusing on knowledge management and construction. To build a knowledge management system, how knowledge sharing can help companies accelerate their running..."

Sinopec won the 2018 Global MIKE Award and the China MIKE Excellence Award for its multi-level and systematic knowledge innovation achievements. This issue of the "MIKE Awards Case Tour" event was fortunate to invite Dr. Tang Xianming from Sinopec to share Sinopec's innovations and successful experiences in the field of knowledge management.

ONE

Unified planning, step by step implementation,

Building a National Demonstration Project for Knowledge Management

Sinopec has four business segments: oil and gas exploration and development, oil and gas storage and transportation, refining and sales, and engineering construction, with nearly 700,000 employees. How to promote knowledge management in such a large large state-owned enterprise group?

In order to build a knowledge-based organization and implement knowledge engineering, Sinopec has released the “Sino-Petrochemical Implementation Innovation Driven Development Strategy Implementation Plan”. Focusing on the strategic goal of “innovation-driven development”, Sinopec has formulated a master plan for knowledge management, adopting an implementation strategy that is first promoted after piloting, and prioritizes knowledge engineering at the headquarters level in research institutes with upstream knowledge-intensive and scientific research. Demonstration construction. At the same time, the middle and lower reaches enterprises are encouraged to carry out pilot projects independently, and these results will be gradually promoted to subordinate enterprises and expanded to other industries. The entire demonstration project is pided into three phases, one is the technical breakthrough phase, the second is the demonstration application, and the third is the promotion and application.

The demonstration project was supported by the Ministry of Science and Technology and was listed as a national demonstration project. The Ministry of Science and Technology of the People's Republic of China has deployed and approved the National Science and Technology Support Program Project “Model of Knowledge Management System Construction and Integration Application for Enterprise Innovation Application Chain” in the national “Twelfth Five-Year Plan” key scientific and technological task category. Sinopec is responsible for the petroleum and petrochemical industry knowledge engineering. Demonstration work, and over-fulfillment of the task book indicators, the project successfully passed the acceptance of the Ministry of Science and Technology, which also means the beginning of knowledge management in the comprehensive promotion of Sinopec.

01 Create an organizational innovation culture and drive knowledge first

To create an organizational innovation culture, Sinopec mainly proceeds from the following three aspects:

▶ Put forward the strategy of strong talents and knowledge first: Sinopec leaders put forward the strategy of “strong talents, strong technology and knowledge first” and put forward the strategic plan of “two three years, two years”. In the middle of the century, when the company was founded 60 years ago, Sinopec was built into a world-class energy company with an ever-established foundation. In order to achieve this goal, the company released the "Sino-Petrochemical Talents Enterprise Enterprise Strategic Planning and Action Plan." In addition, Sinopec has developed a science and technology development plan from headquarters to various enterprises, with knowledge as the basis to meet the needs of enterprise innovation and efficiency.

▶ Use a variety of media tools to spread knowledge culture and strengthen innovation awareness: Sinopec regards innovation as an important part of the core values ​​of corporate culture, and promotes this mechanism through theoretical education, cultural propaganda and public opinion to strengthen publicity and continue to promote organizational innovation culture construction. To improve the sense of innovation of all employees.

▶ Conduct special events to create a cultural atmosphere of knowledge sharing and sharing: First, conduct “point evaluation” and “expert evaluation” on knowledge management activities, and evaluate knowledge management activities from the two dimensions of “quantity” and “quality”. Give employees three levels of incentives for development, spirit and material. The second is to hold various promotion activities in the group companies and knowledge management promotion and application units to strengthen the knowledge management application atmosphere.

02 Improve the mechanism system and help transform knowledge achievements

Dr. Tang Xianming said that it is far from enough to have a culture of innovation and that there is a corresponding mechanism to protect it, including three levels.

First, strengthen leadership and organizational implementation. Sinopec attaches great importance to the construction of knowledge innovation organizations. In the process of knowledge management construction, it is implemented in accordance with the "one whole, two levels" program. The overall plan is composed of a comprehensive knowledge management and innovation team from the headquarters. The two levels are implemented. One is to establish a knowledge management organization at the headquarters level, and the other is to establish a knowledge management organization in each enterprise.

Second, improve the incentive mechanism and stimulate innovation enthusiasm. At the headquarters level, the “Sino-Petrotech Science and Technology Award Management Measures” and the “Trial Plan for the Construction of Sinopec Technology Incubator” were released. At the same time, initiate an innovation and action plan at the headquarters level. In addition, each company has introduced implementation plans, such as the introduction of five incentives for science and technology innovation incentives in Shengli Oilfield, and five models of Changling Refining and Chemical Tree, leading all employees to innovate and create results.

Third, explore the creation of cross-organizational virtual innovation teams to help transform knowledge. Through the establishment of problem-oriented, technology-oriented or business-oriented topics, we will realize the exchange of talents inside and outside Sinopec and promote professional promotion. “For example, in Changling Refining and Chemicals, 11 special topics have been established. This topic can carry out cost joint efforts and achieve good results.”

In addition, Sinopec has set up a “Ten Dragon” major scientific and technological development project every year to coordinate resources inside and outside the Sinopec system. The research team consists of the best combination of scientific research, design, construction and construction units to solve the advanced, common, and critical problems that some countries urgently need to solve, from problem to final product realization. As of 2017, Sinopec has 163 complete sets of technology to achieve results transformation through the "Ten Dragons".

03 Create an innovation platform, cloud think tank full value chain empowerment

It has created a strong atmosphere of innovation and improved the mechanism system. Sinopec's knowledge management promotion also needs an innovation platform to carry and land. Dr. Tang Xianming introduced that there are five major aspects in the construction of the innovation platform.

First, introduce the IPD process, strengthen the integration of knowledge and business, and enhance the ability of scientific research and innovation. Sinopec introduced the advanced product development management concept IPD (Integrated Product Development), built an inter-organizational R&D innovation structure, optimized the product innovation R&D process, deeply integrated IPD and knowledge management, and closely integrated the business product line with the knowledge capability line. The knowledge-supported business product line's full-cycle management enhances the company's independent innovation capability.

Second, build smart oil fields, improve the application and management level of intelligent business, and promote the increase of reserves and production. Based on the petrochemical Zhiyun basic cloud platform, the intelligent cloud application cloud, supported by technologies such as cloud computing, big data and Internet of Things, will be built to carry out intelligent business applications with intelligent single well-intelligent block-intelligent oil and gas field business line. Four capabilities: comprehensive awareness, integrated collaboration, early warning prediction, and analytical optimization.

Third, build a community of knowledge and practice, and play an "ant colony effect" to achieve innovation and innovation for all employees. The companies affiliated to Sinopec have established a variety of knowledge-based organizations that are similar to the ant world in the ant world. The knowledge and practice community based on the internal network construction of Changling Refining and Chemical Industry has achieved fruitful results in gathering wisdom, promoting knowledge output and transformation.

At present, the community has nearly 5,000 users and more than 200 people per day, which effectively promotes the convergence and application of tacit knowledge such as production research. In 2015, a total of more than 300 problems were solved, and the economic benefits were over 100 million yuan.

Fourth, build an easy-to-send international business platform to help China's manufacturing "go global." Yipaike is an SC2B model large-scale industrial goods e-commerce platform based on the procurement demand of Sinopec.

Fifth, build a cloud center for knowledge gathering, build a Sinopec think tank, and help innovation and innovation. Sinopec has built different business support platforms in the upper, middle and lower reaches. Finally, the knowledge cloud center is used as the information integration center of knowledge to eliminate information islands and realize convergence and intelligent knowledge sharing cloud services.

04 Practice knowledge management and build a national model

Sinopec leads the innovation drive with new achievements in knowledge innovation. How is its specific practice in knowledge management carried out? First, Sinopec has conducted online research on more than 100 companies, conducted on-the-spot investigations on more than 10 companies, and conducted research on four domestic and foreign advanced enterprises and platforms. On this basis, we have found out the status quo, analyzed needs, and benchmarked international standards. Formed the "Sinopec Knowledge Management Master Plan" and "Sinopec Knowledge Management Upstream Thematic Plan". Secondly, through the national model of knowledge engineering demonstration, Sinopec has carried out various related practices:

● First, the exploration and development knowledge system has been established, covering 8 major business areas of the oilfield business, 57 first-level businesses, and more than 1,000 business activities.

● The second is to integrate technologies such as big data, cloud computing, and mobile applications to create a cloud-based knowledge management platform, SKM, to realize knowledge lifecycle management, and to implement four application modes for business scenarios: “Petroleum Baidu” realizes one-stop oil knowledge. Search and service; project application, project early results can be used for reference, process results can be precipitated, and the final results can be reused; thematic application forms an open virtual team across organizations, colliding with like-minded people to promote learning; and at the same time creating inpiduals for inpiduals Knowledge space.

● The third is to build a huge oil and gas knowledge base, pooling 1000 internal and external knowledge sources, forming tens of thousands of nodes, and building an 8 million-level knowledge base covering all areas of exploration and development;

● The fourth is to build a pool of experts in the field of petroleum, combing 867 experts in the field, covering 22 professional fields;

● The fifth is to organically combine the incentive system with the platform to effectively promote knowledge sharing.

Dr. Tang Xianming said that the construction of knowledge engineering has effectively promoted the innovation breakthrough of Sinopec KM theory and key technologies.

Based on the theory of invention problem solving theory (TRIZ), knowledge management and knowledge engineering, natural language processing, database mining, software engineering, etc., with the generation and application of knowledge as the main line, the CommonKADS method is used to model the enterprise knowledge and realize the inheritance of knowledge. Innovation, combined with the actual situation of Sinopec, formed a set of enterprise knowledge management solutions. Sinopec created the knowledge engineering implementation methodology DAPOSI, which solved the problem of landing from design, development, implementation to operation. Reprinted by the media. In addition, through petrochemical optimization and technological innovation, Sinopec has opened up intelligent and engineering channels for knowledge acquisition, storage and management. For example, in the aspect of collection, the multi-source heterogeneous information automatic acquisition technology and the knowledge processing technology based on natural language processing improve the accuracy from 52% to 94%, and realize the knowledge map construction and engineering application of the petrochemical industry for the first time.

"We open a document casually, it will automatically extract the knowledge objects we want from it, and can automatically build a knowledge map. Through these measures, our knowledge center with SKM as the starting point has begun to take shape, now it is already The demonstration construction and application will be completed upstream.” Tang Xianming said.

TWO

Knowledge-driven innovation,

The upper, middle and lower reaches are in full force and the results are remarkable.

Knowledge management drives enterprise innovation. Since the implementation of knowledge management in 2012, Sinopec has achieved fruitful innovations.

01 Leading technology development and winning national awards

In 2017, Sinopec applied for 6,830 patents, authorized 4,239 patents and 1,200 proprietary technologies, and won several national scientific and technological progress awards, national technology invention awards and Chinese patent awards.

02 Knowledge Driven, Promoting Product and Service Model Innovation

Sinopec has developed a series of new products that have improved work efficiency and reduced production and operation costs. Intelligent factory has increased labor productivity by more than 10% on average; intelligent oil and gas fields have achieved production warning prediction, cross-professional integration and synergy, integrated analysis and optimization, operating costs have been reduced by 12%, machine production system efficiency has increased by 15%, and production and operation costs have been reduced. 20%.

In addition, Sinopec actively cultivates the new “Internet +” format, promotes innovation in business service models, and builds Sinopec’s sales and service cloud.

■ First, the company has built the largest e-commerce platform for industrial products procurement in China. Since its launch in 2016, the cumulative transaction volume of the platform has exceeded 200 billion yuan, the platform registration supplier is 36,000, and the buyers are 3,800. Saving about 6 billion yuan for the group company every year;

■ The second is to build the “Petrochemical e-Trade” platform of Sinopec's chemical products e-commerce platform. It was officially launched on June 30, 2016. As of June 2017, the platform traded nearly 5,000 customers, with a cumulative turnover of more than 500,000 tons. The turnover was more than 4 billion yuan.

These innovations have been recognized by the state and the industry. In 2016, Sinopec was elected as one of the top ten influential enterprises, which is the only selected enterprise in the petroleum and petrochemical industry. In 2017, Sinopec won the title of “two-in-one integration and outstanding contribution unit” and was awarded the national-level two-in-depth integration demonstration enterprise.

According to Dr. Tang Xianming, the transformation of scientific and technological achievements of Sinopec has achieved remarkable results. Sinopec has established a complete exploration, refining, chemical and safety environmental protection technology development system. Through its technical output, it has achieved good returns while also exerting the technology radiation spillover effect. In 2017, the foreign technology licensing business income was nearly 10 billion yuan. .