As the world's most authoritative and professional knowledge innovation practice exchange platform, the most innovative knowledge organization (MIKE) award, has explored a large number of outstanding knowledge-based enterprises. As the initiator of the MIKE Awards, Lan Ling launched the “MIKE Awards Case Tour” to share the excellent knowledge management experience recognized by global experts to more enterprises focusing on knowledge management.

Netease officially established the online game pision in 2001. It is the world's leading game development and distribution company. It has independently developed dozens of models such as "Fantasy Westward Journey 2", "Westward Journey 2", "Yin Yang Shi", and "The Land of the Earth". Popular end-games and mobile games that are popular among players, and more exclusive agents such as World of Warcraft, Hearthstone, and My World.

“Netease Games has been building knowledge management since 2012. It has accumulated nearly 7 years of experience in the field of knowledge management and won the “Global MIKE Award” in 2018. Its knowledge management platform has reached 3,000W+, sharing the total amount of knowledge. 24W+, the total amount of communication is 10.8W+, and the total number of expert users is 2500+."

This issue of the "MIKE Awards Case Tour" event was fortunate to invite Jia Yong, Director of Netease Game Knowledge Management, to share the secret behind the constructive results of his knowledge management practice.

KM specializes to follow up and open up internal knowledge connection

Q: What is the internal organization structure of NetEase games, how to establish a connection of knowledge services internally?

A: Netease games are typical project-based infrastructure. There are more than ten first-level departments, such as Dream Business Department, Dahua Business Department, Tianxia Business Department, and Singularity Business Department. Each department has multiple specific ones. The game project group, each game project group includes students in planning, development, art and other occupations, including students from quality assurance, user experience, project management and other functional departments.

It is worth mentioning that the PM (project manager) from the project management center will work with the students responsible for enterprise knowledge management to promote the project's knowledge management services.

We KM will do it at two points: First, each business unit has a special KM follow-up staff; second, break the barriers, we also have one or two knowledge management personnel in various directions such as planning, development, and art. follow up. Now the KM team has 20 people in NetEase games, 10 people are dedicated to products, and 10 people specialize in knowledge management services and operations.

Focus on 4 goals, innovative knowledge service concept system

Q: What is the goal of knowledge management in Netease games? How does this goal orientation in turn promote the development of knowledge management?

A: The knowledge management of Netease games is carried out around four major goals:

● First, knowledge, we need to establish a systematic and systematic knowledge base in the forefront of the game field, not only domestic, but global;

● The second is employees. We hope that based on the knowledge products and knowledge management services we provide, employees will grow faster and be able to invest faster and better in project practice.

● Third, business, knowledge management must generate business value, so we strengthen the connection with the specific project team and the specific business unit;

● The fourth is strategy. We hope to combine knowledge management with strategy and promote strategic goals through knowledge management.

▲ double cone model

As far as the whole living environment is concerned, there are two points. One is the creation of the internal culture and physical environment of the enterprise, and the second is how to have a better connection point with the external environment.

The above is our knowledge management philosophy system and core work points, all of which are around this to define our business scope.

6 major knowledge management practices, comprehensively promote business development

Q: Netease games have accumulated nearly 7 years of experience in the field of knowledge management. What key practical achievements have been achieved during the period? What experience is worth learning from?

Q: I will talk about some core key practices, including six major aspects.

1 Empowering new employees to grow and innovate

Like many companies, our people development path also includes professional lines and management lines. We are very concerned about the full process training of employees, and established a series of training systems, including pre-employment training, professional knowledge delivery, Mini project combat, post-job training. Among them, there are a few points worth mentioning:

▶ First, we have a strong mentoring culture. From the moment a new employee receives the offer, he is given the appropriate mentor;

▶ The second is motivation. There are many internal incentives. There are various institutional awards that encourage innovation and sharing.

▶ The third is an integrated platform, and all our learning services are completed on one platform.

After the induction training course, the newcomers will have 1.5 to 2 months to form a team to develop the game, which is our Mini project. You don't have to develop it completely, but you have to make the core gameplay. The company will also organize a mini project game conference, so that newcomers can experience the whole process of game development in the whole process, release their creativity, and pass the exam to enter you. I like to go in the field of games. In the process, a lot of very good works have been produced. Several of the winners of the China Independent Game Awards have been produced in the Mini project, such as "Amazing Dreams" and "Flower Moon".

2 Create management 3P leadership

This is crucial. We call 3P leadership based on agile thinking. This core is aimed at managers. It requires rapid iteration, quick verification, and embrace of change. It is crucial for us to embrace change. There are three leaderships, one is staff leadership, the other is project leadership, we are project-based amoeba organization, and the third is product leadership. We require managers to go to the front line to contact users, and must go to the first line experience. All game products because our entire culture is product oriented.

We have corresponding level of training programs for different levels of management. In the past two years, we have also started to promote the Netease Business School project, which is also closely related to 3P leadership. We hope to pass on some very good product practices and corporate strategic thinking to senior management.

3 Build a platform-wide knowledge product to promote internal and external collaboration

We have more knowledge products, have our own knowledge management app, and an internal instant communication tool POPO, and open KM service with POPO. Different products are targeted at different directions, with personal knowledge, there are project teams, and Laton's entire professional knowledge base. We have a learning resource and user data center, which is able to open all platforms and all levels. . In addition, we also have the "Netease Game Academy", which is specially designed for external communication.

4 Deeply cultivate knowledge services based on strategy and business value

Our goal is not to provide a knowledge product for the business unit, but to know their pain points, give them knowledge input, know their strengths, and ask them to do knowledge output.

We are the first to do piecemeal knowledge sharing, and then through the various systems to get through, in addition to the thematic knowledge building, business area, and knowledge services provided by in-depth projects. For example, when a project is established, we can provide them with corresponding knowledge services through the project PM. For example, if you need to do global distribution, you need to import resources in several subject directions, and we will package the corresponding topics for you.

Now we have 240,000+ resources in the entire platform, 10W+ of the best resources, 3000W+ in total, and 10.8W+ in total. The number of expert users is very large, and now the expert users have reached 2,500+.

5 Innovation culture and space

The construction of knowledge management is inseparable from the innovation culture and open space. We have a “Partnership Program” for recruiting new employees, and an employee will come with a partner. He is an important player in the process of integrating and growing the new environment. For all kinds of festivals, we will do activities created by the community atmosphere. Every year in December, the annual KM Excellent Sharing Awards will be held.

In addition, we are an open office environment, providing employees with creative learning and communication space such as VR lab, coffee shop, reading room, easy room, MTL lab, motion capture room and so on.

6 Open mind, embrace the future

The technology development in the field of game development is changing with each passing day. Whether it is the Game Developers Conference GDC (Game Developers Conference) or the Top100 Global Software Case Think Tank, Netease Games will send representatives to participate in the conference.

Since 2013, Netease Games has introduced external peers to the company to share. In 2017, we started the “Cross-Bound Sharing” series of events, and invited TV or film, comedy, literature, and online games to the big-time or behind-the-scenes team. Such well-known big coffee in the field of pan-intelligence, to Netease to share their creative experience, to promote the cross-border collision of game creation ideas.

In addition to learning from the outside, NetEase games will also use the rich experience of game development to drive the development of the entire industry. This is also the responsibility of NetEase Games as a leading company in self-research. In October 2014, Netease Game Academy was established, and promoted a series of online and offline sharing activities. The online game of Netease Games was launched online. The internal excellent training courses and training resources were opened to the public in the form of online courses. Into the industry and industry insiders to carry out various sharing activities, including Netease Games Academy Open Day, college lecture halls, school-enterprise cooperation, campus competitions, NetEase game exploration camps and other forms.

Starting in 2015, NetEase Games will host Game Love Day on May 20th of each year, intending to build it into a festival dedicated to game lovers, and convey sincere love to all gamers, thank you for their support over the years. . This year's 520 conference theme was "Giving a new love". At the press conference, Netease continuously displayed 51 products, of which 29 were new products, and almost all classic games are doing cultural and public welfare. Netease is the first company to truly explore and spread Chinese culture through games. In the future, it will continue to set an example to better promote the digital integration of games and excellent culture, balance the entertainment and sociality of games, and create More valuable interactive entertainment products.

Knowledge Management Enterprise knowledge management is a process of high-altitude and practice. From 2012 to 2019, Netease games are also constantly exploring the practice of knowledge management. Stride forward, such as thin ice, believe that the continuous improvement and continuous exploration of NetEase game KM can protect the sustainable development of NetEase games, providing a strong driving force for business innovation and development.